Hot off the press – Newcastle United St James’ Park looks set to be renamed the Stadium Saddle Skedaddle after Sports Direct shock move last night.
Andrew Straw … Skedaddle’s long suffering Derby County fan was quick to add ‘…whilst it isn’t the take over of Pride Park in Derby that I had strived for, I’m pleased for Skedaddle and for the fans of Newcastle United and it’s great to see a local company involved with a local footballing giant!’
Both Mike Ashley and Derek Llambias (surely a cross between a Llamaan and an Alpaca ?) of Newcastle United were unavailable for comment, though they were apparently spotted leaving the ground on new road bikes.
This above seems to negate claims in the national press that the sponsorship of the staduim would be hard to find – see The Guardian 11 11 2011